10 Influencers Who Rule Pinterest

Do you love observing beautiful pictures? It seems that everybody does. The world of visuals became much easier to reach when Instagram and Pinterest were launched. Those two social media are very far from being similar, though both deal with images. While Instagram is focused on liking photos and showing everyday life, Pinterest is more about collecting pictures that caught your attention. You might think Pinterest is not really popular and will be wrong. Pinterest has more than 175 million active users monthly. There are over 50 billion of pins on Pinterest and more than 1 billion boards. People use it to find inspiration, business ideas and just to waste time. More than 60% of all pins represent brands and products and 87% of user purchased some stuff because of Pinterest.

If you are new to Pinterest and don’t know where to go — here are 10 most popular influencers on Pinterest. If you want to start an influencer campaign on Pinterest, following their boards is a must.

Followers number: more than 12.6 million

Number of pins: more than 15.3 thousand

Joy Cho, a designer, blogger and food enthusiast, curates the most popular blog in Pinterest and manages one of the top boards — “Recipes”. Her account is full of bright photos of art, fashion stuff, home design and, of course, food.

Followers number: more than 8.9 million

Number of pins: more than 110 thousand

Marian describes herself as a passionate interior designer with an eye for all things beautiful. Her boards show outstanding design ideas and are something like an interior design encyclopedia.

Followers number: more than 8.5 million

Number of pins: more than 13.6 thousand

Bekka is a Brooklyn photographer and textile artist, whose Pinterest account show all the divine things that could be found on Pinterest. She became so popular thanks to her “things to do” board, featuring more than 800 checklists of what every active human being should do during its lifetime.

Followers number: more than 8.1 million

Number of pins: more than 20 thousand

This account was created by founders of a blog about design and fashion. Their boards show houses, interiors, clothes, make up, hair design, flowers and food — everything that is beautiful in everyday life.

Followers number: more than 7.7 million

Number of pins: more than 47 thousand

In the account description she considers herself to be a chinstrap penguin from Antarctica. She has several boards showing cute things — toys, book characters and nice animals, but she became such a popular influencer thanks to delicious food photos with recipes board, called “Delicious”.

Followers number: more than 7 million

Number of pins: more than 17 thousand

Bonnie is an editorial and commercial photographer and concentrates on home design. Her boards show trendy colors, surprising everyday life tips and sophisticated furniture.

Followers number: more than 6.8 million

Number of pins: more than 10 thousand

Molly has only 12 boards and still is one of the most followed Pinterest influencer. The most popular her board is “fashion your seatbelts”, but the others also have lots of subscribers, because she collects pictures of film-making, pets, books and traveling.

Followers number: more than 6.8 million

Number of pins: more than 13 thousand

All boards of Sophia and Anna account show minimalistic, elegant and sophisticated pictures. Both founders are from Sweden and focus their Pinterest blog on Scandinavian design and men fashion.

Followers number: more than 5.9 million

Number of pins: more than 26.7 thousand

Erica Chan Hoffman, curator of this account collects on her boards everything that makes her think “Honestly… wtf?”. Her approach is popular, so she has lots of followers and fans.

Followers number: more than 5.2 million

Number of pins: more than 1.6 thousand

This Pinterest account is focused on women stuff. Nothing redundant — only 8 boards, showing clothes, jewelry, hair and make-up tips. All the images are elegant, fancy and therefore — popular.

So, now, when you are inspired enough by other popular influencers — it’s time to start your own Pinterest blog. The amount of images is enormous and you will easily find material and followers for every type of niche.

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