What are Topic Cluster and how can they boost your traffic?

The keywords “skinny jeans” accommodates five different queries. The keywords “women’s skinny jeans” accommodates three different queries.

Not long ago, people would type broken search terms into Google. Now days, you simply ask a question in a full sentence because search engines recognize your intent.

A good definition of a topic cluster:

“A topic cluster is simply a group of interlinked web pages built around one pillar page.”

Here is a summary of how a SEO Strategy for Topic Clusters works

• Emphasizes topics instead of keywords.

• The Pillar Page outlines the main topic.

• Web pages focused on specific long tail keywords creates the clusters.

• Every cluster page links to the main Pillar Page and vice versa.

Notice how every topic cluster contains the pillar page topic “workout routines”. This is the best example for demonstrating how closely the topic cluster keywords should align with the pillar page topic for SEO purposes.

I included two more examples of topic clusters to show you the variations out there.

Weight Loss as the first example:

The topic cluster above focuses on the topic “Weight Loss”. Eight separate web pages contain just one sub-topic linking to the main (pillar) topic “Weight Loss”. Notice how each of the eight web pages use words related to the pillar topic such as “lose weight” or “weight loss”.

As you can see, SEO and website development now focuses on topic clusters to clarify a site’s organization and purpose.

Inbound Marketing as another example:

The example above centers around the pillar page “Inbound Marketing” with topic clusters using keywords like: “inbound marketing strategy”, “lifecycle marketing”, and “inbound marketing KPIs”, with room for two or more subtopics.

Based upon what you can see above, commence a more deliberate approach with your blog postings and social media campaigns geared towards promoting the main topic.

Here is a summary covering all of the important points:

• Website: An entire website based on the topic clusters model.

• Blogs: Make one core post with numerous interlinked posts.

• Videos: Create a series of videos involving every aspect of a topic.

• Mini-Sites: Create a mini-site for each topic.

Every topic needs a promotion plan to arouse interest of all content. These include:

• Social Media: Coordinate messages across various social media channels to reinforce your message for each topic content.

Topic clusters = SEO Future.

By 2018, topic based content became more important than keywords. Instead of typing in keywords, people type in entire sentences which search engines now understand.

Smarter search engines allow an entire web page content to answer searchers queries.

This makes high quality content even more important for sites. Google prefers sites with content which answer search queries with authoritative and trustworthy information.

Topic clusters revolve around one main topic in a pillar page while relevant sub-topic pages link to the pillar page and vice versa.

Google web crawlers recognize topic clusters. The pillar page topic receives higher search rankings if the quality of the content provides relevant authoritative information making the site trustworthy.

Now is the time for you to upgrade your websites into topic clusters to connect with the new SEO in 2018.

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